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Customer Relationship Management vs letting Customers Manage the Relationship
Semantics The customer always manages the relationship. They decide what they want, how much they want to pay for it, when they want it, where they’re willing to go for it. All the details are of the...
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Automation
How many people’s birthdays do you legitimately remember? I will admit, my knowledge is mostly limited to my immediate family. So thank you Facebook for reminding me of everyone elses. Small things,...
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Is technology the answer?
Technology will not save the world, it will not increase your bottom line, and it will not pick up your dry cleaning. Someone had to say it. Technology is, and always has been, nothing more than a...
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What can be gained by change?
I worked in a retail company for three years. During my tenure there the CEO retired and passed his legacy on to another. No sooner had his new business cards been made was he changing company...
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Tradition becomes our security…
…and when the mind is secure it is in decay. I don’t like the word traditional. It hits a nerve with me, it just sounds so old. Don’t get me wrong, I like traditions. But something about traditional...
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When Mobile Met Social
My cell phone is ridiculous, and I love it. Sure, I don’t need to make spreadsheets on the go, but that’s not the point. Besides, it comes in handy grocery shopping. We are living in a mobile world...
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in The World Of Social Media, Where Do Businesses Fit In?
Growing up before the Internet was prevalent, I would meet people on vacation and we would become best friends, as only nine-year olds can in a week. We’d talk about seeing each other in the coming...
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Article 2
Is it shocking that your company does not exist in a bubble? It shouldn’t be… A company had employees and employees have mouths. Stop me if I’m going too fast. So the question is: are you using the...
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Many of the truths we cling to depend on our own point of view…
It’s all about your point of view. If you look at an art class there can be 12 people drawing the exact same thing. And yet, the bowl of fruit will come out twelve different ways. The fruit didn’t...
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I see a financial windfall in your future…
Isn’t it amazing how psychics just know about you? By looking at your hand they can tell you how your life will work out. It’s more likely they are looking at your shoes than your hand though....
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